KPMG are one of the Big 4 accounting firms, operating in a competitive market for the most talented tax, audit and technology consulting positions. Given that intra-company movement was common within the industry, there were extensive professional networks containing a wealth of talent within direct reach of employees. Similarly for entry-level positions, current members of the graduate program had the contacts to reach prospective candidates at top universities. As part of the goal of converting as many referred candidates to applicants as possible, KPMG aimed to put in place a 48 hour follow-up by email or phone policy. This ensured that employees could see their connections were being given the right attention and that in the fast paced consultancy field, KPMG would be ahead in the recruitment conversations with high value passive candidates.