Informatica looked to scale up their sales organization internationally and had an aggressive target of 250 salespeople to hire in 3 months. They knew their employees were connected to qualified candidates but found it difficult to suggest who to introduce to the company on scale. They wanted to make it very easy for employees to make qualified referrals and for recruiters to follow-up quickly. In addition they had to track referral rewards internationally and reflect the relevant reward in different geographies.
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With employee referrals already being the dominant source of hire, DTS wanted a system that could keep the program dynamic and maintain ongoing engagement.